The tradition of exchanging Valentine's Day cards dates back to the 18th century in England. It became popular during the Victorian era when the printing technology advanced, making it easier and more affordable to produce intricate and decorative cards.
In the 19th century, Esther A. Howland, known as the "Mother of the American Valentine," played a significant role in popularizing the exchange of Valentine's Day cards in the United States. She started a successful business creating and selling elaborate handmade cards adorned with lace, ribbons, and colorful illustrations.
Interestingly, the concept of exchanging anonymous valentines also gained popularity during this time. It was a playful and mysterious way for people to express their feelings without revealing their identity. The tradition of sending secret admirer cards continues to be a charming aspect of Valentine's Day.
Over the years, Valentine's Day cards have evolved in style and design, adapting to changing cultural norms and artistic trends. Today, the tradition of exchanging heartfelt cards remains an integral part of celebrating love on Valentine's Day, bringing joy and connection to people around the world.